Identifying At-Risk Customers with CRM for Proactive Retention: A Strategic Imperative
The Ever-Present Threat of Customer Churn: Why Proactive Retention Matters More Than Ever In today’s fiercely competitive marketplace, the battle for customer loyalty is relentless. Businesses invest significant resources acquiring new customers, but the real challenge often lies in keeping them. Customer churn, the rate at which customers stop doing business with a company, is … Read more