Why Invest in CRM to Significantly Improve Your Customer Retention: A Strategic Imperative for Modern Businesses
In today’s fiercely competitive marketplace, the adage “it’s cheaper to retain an existing customer than acquire a new one” has never rung truer. Businesses are constantly striving to not only attract new clientele but, more critically, to nurture and keep the customers they already have. Customer retention isn’t just a desirable outcome; it’s the bedrock … Read more