Unlock Customer Loyalty: Segmenting Customers with CRM for Targeted Retention Strategies
In today’s hyper-competitive marketplace, acquiring new customers is often cited as being anywhere from five to 25 times more expensive than retaining existing ones. This staggering statistic underscores a fundamental truth: customer retention isn’t just a good idea; it’s a strategic imperative for sustainable business growth. Yet, for many businesses, retention efforts remain broad, generic, … Read more