Mastering B2B Lead Nurturing: Preventing B2B Lead Leakage with Smart CRM Nurturing Processes
The B2B sales cycle is notoriously complex and often protracted, spanning months or even years in some industries. During this extensive journey, the potential for qualified leads to slip through the cracks, become disengaged, or simply vanish from the pipeline is a constant and daunting challenge for businesses. This phenomenon, known as “lead leakage,” represents … Read more